Just Between Us

A space for exploring the science, individuality and complexity of women’s health

How Optimisation Culture Fails Women
Annabelle Delir Annabelle Delir

How Optimisation Culture Fails Women

A workout can feel like it never happened if we forgot to press record on our wearable, morning routines have become aspirational, and a $16 iced strawberry matcha latte has become a status symbol.

Beneath the carefully curated routines and endless data points lies an uncomfortable question: at what point did looking and feeling our best become a marker of self-worth?

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